Prius: Pushing up Daisies

A little behind the times—I know—but I couldn’t resist!

Many of you have probably seen the Toyota Prius Daisies.  They popped up in US cities over the summer and fall of 2009.  The 18 foot installations were designed by Toyota‘s agency of record Saatchi & Saatchi LA to “bring to life the idea of harmony between man, nature and machine in cities across America.” The daisies came equipped with solar paneling and served as seating environments and charging stations for laptops, cell phones, PDAs, etc.

These environmentally friendly “Harmony Installations” were brilliantly placed in locations where there is a lot of foot traffic, as well as places where every-day people can take a break from work and smell the roses—or in this case daisies.  I happened across the daisies in the Yerba Buena Gardens in San Francisco, while working at the Transcatheter Cardiovascular Therapeutics (TCT) Convention.

The daisies are a perfect cross-pollination between form and function.  Serving not only as an interactive ad promotion, they embody the spirit and eco-friendly technology that the Toyota Prius is employing in their third-generation models. These are not only beautiful, they are true representations of being green. Brilliant!

Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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