Green and Red Carpet

I love award shows, especially the Oscars! The whole evening is a testament to great design: The stunning set at the Kodak Theatre, the bling, the handsome hunks of Hollywood and the gorgeous gowns and stunning ladies who wear them will be the buzz on everyone’s lips (and blogs) for weeks to come. This year’s 82nd Annual Academy Awards had a touch of Old Hollywood glam, with a huge nod to modernization, particularly in the green department. With all the nominations and wins for Avatar and its overarching theme of conservation, the message about going green was made loud and clear.

Suzy Amis Cameron, actress, environmentalist and wife of James Cameron hosted a unique contest this year: Red Carpet Green Dress. The contest was launched to find an up-and-coming designer who works with eco-friendly materials to design her Oscar gown. The winner of the contest was Michigan State University senior Jillian Granz. The dress was revealed at the Global Green Pre-Oscar party, which Amis Cameron co-hosted with her husband. The dress is a zero-waste gown made from Ahimsa silk (silk made without harming the silk worms that spin the material). It represents all that is the Oscars with its gorgeous neckline and flowing silhouette.  It’s also a nod to her husband’s blockbuster film Avatar with its stunning color (blue) and eco-friendly material.

Cameron isn’t the only green-minded fashionista this award season. The lovely Livia Giuggioli Firth, wife of actor Colin Firth, made a pledge to wear only sustainable gowns while accompanying her husband on the various red carpets this award season, and is chronicling her  Green Carpet Challenge with Vogue UK. Livia is a film producer, owner of an eco shop in Chiswick, England (Eco Age), and recently launched a film platform with her husband for humanitarian films online (BRIGHTWIDE.COM).

She debuted her green-fashion design sense at the Golden Globe Awards on Sunday, January 17th, 2010.  She wore a re-purposed Christiana Couture wedding dress:

The re-purposed Christiana Couture wedding dress was a HUGE success in the sense that I don’t think I’ve ever had so many compliments for a dress in one night. But people here do not seem to understand the concept of ethical fashion – they loved the dress but when I revealed the origin they sort of switch off as if it’s not cool anymore because it was once a wedding dress. It’s made me realise that although repurposing and vintage are great, we need to go one step further and make a really strong ethical fashion statement.

I agree and support both Suzy and Livia’s pursuits on the red carpet. If there was ever a night of over-the-top extravagance, it would certainly be the Oscars. Taking a small yet glamorous step by wearing sustainable fashion is a great way to show your commitment to conservation. With these beautiful gowns, you can look fabulous too! I’m anxiously looking forward to more eco-friendly, fashion forward designs. Stay tuned: the world just got a little greener!

Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
5 Responses to “Green and Red Carpet”
  1. Fantastic! Congrats to Jillian and kudos for Suzy Amis and James Cameron for being eco-revolutionary :

  2. Philips Oki says:

    A little off the subject perhaps, but a request for you to consider the ethics of purchasing things like compatible toners and printer ink. Please try and think about, for example, the materials your item is made with, the human rights of the employees where they’re manufactured and the ethics of retailers. Oh, and endeavour to recycle instead of throwing away. Thanks!!!!

    • gabyingreen says:


      Thanks for your comment and thanks for visiting Green Design in Mind. I really love hearing from my readers. Your request is valid, however a bit off topic for what Im focusing on here. I feature eco-friendly products/companies/ideas with a focus on design and creativity.

      However, to your second point, I do feature a lot of products and actively seek individuals/companies that look at being green from all levels in their organization (such as employees/human rights, ethics, manufacturing, triple-bottom-line companies). I also look at innovative ways people are recycling and up-cycling materials.

      If you have some suggestions of things I should look into, please email. I’m always open to new ideas and avenues of exploration!

      Thanks again, and stay tuned: the world just got a little greener!
      Gaby in Green

  3. aleptanonrema says:

    Nice article, especially the first paragraph 🙂
    Keep it up!

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  1. […] the original post: Green & Red Carpet Author: admin Categories: News Tags: christiana, colin, colin-firth, firth, gowns-while, livia, […]

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