The biggest sports spectacle of the world is going green! At a recent press event in London, Nike introduced eco-friendly 2010 World Cup kits (uniforms in non-futbol parlance). For soccer fans the world over, the unveiling of new kits is just one of the exciting events to get the ball rolling before the World Cup in just over 80 days. According to Nike, each jersey is made from 8 recycled plastic bottles!

While Puma has the lion-share of jerseys on the pitch (field), Nike is certainly a favorite, both in their designs and the teams they sponsor. To make the 2010 national team kits, Nike’s fabric suppliers collected discarded plastic bottles from Japanese and Taiwanese landfills and melted them down to produce new yarn that was ultimately converted to fabric for the jerseys.

Proving that being eco-frienly does not mean having to sacrifice form and function, Nike’s new jerseys are the best yet. According to the company’s press release, the 2010 kits are 15% lighter than previous Nike kit fabrications, helping keep players dryer by drawing sweat to the outside of the garment where it evaporates.

“This summer in South Africa Nike will give footballers an edge by providing the newest and most innovative product for the game’s greatest players,” said Charlie Denson, President, Nike Brand. “With today’s announcement, we are equipping athletes with newly designed uniforms that not only look great and deliver performance benefits, but are also made with recycled materials, creating less impact on our environment.”

The teams wearing Nike’s new national team jerseys in South Africa are: Brazil, The Netherlands, Portugal, USA, South Korea, Australia, New Zealand, Serbia, and Slovenia.

Here are some fun facts about the eco-friendly kits:

  1. Energy consumption is reduced by up to 30% by recycling plastic bottles to produce polyester, compared to manufacturing virgin polyester.
  2. By using recycled polyester, Nike prevented nearly 13 million plastic bottles from going into landfill sites.
  3. This amount would be enough to cover more than 29 football pitches.
  4. If the recycled bottles used to make the jerseys were laid end-to-end they would cover more than 3,000 kilometres, which is more than the entire coastline of South Africa.
Pictures used with permission from Nike
Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
2 Responses to “Goooooooooal!”
  1. ZAREMA says:

    Thanks the author for article. The main thing do not forget about users, and continue in the same spirit.

Check out what others are saying...
  1. […] wonder where your recycled plastic beverage bottles end up? Sometimes they’re made into sports jerseys. And other times, they’re reborn into something more iconic. Made from 111 recycled plastic […]

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