Girl from Ipanema

Brazil is known for many beautiful things: the beautiful game; beautiful music (Bossa Nova anyone?); beautiful beaches (Ipanema and Copa Cabana to name a few); beautiful fauna and flora (the Amazon rainforest) and beautiful fashion (Rosa Cha, H. Stern). Am I forgetting something? Oh yeah. Beautiful women! One of Brazil’s most beautiful women is without a doubt Gisele Bündchen.

In addition to being the world’s most recognized face, supermodel and UN Goodwill Ambassador Gisele has been working with iPANEMA Footwear since 2002. iPANEMA is as iconic in Brazil as its famous spokesperson. The company produces beautiful footwear for men, women and children, but they are most known for their flip flops. iPANEMA’s commitment to good design goes hand in hand with its commitment to the environment.

iPANEMA uses only 100% synthetic materials to produce footwear (this means they are suitable for vegans too!). 99% of any “waste” from the production process is recycled—meaning there is virtually no waste! Their patented PVC plastic lasts longer than ordinary rubber flip flops and can be recycled after use. The company also works with many charities and foundations for the preservation of the environment.

The 2010 collaboration between iPANEMA and Gisele, called Colorful Sea, is a whimsical underwater fantasy of colors and fluid lines “overflowing with the happy and exotic spirit of Brazilian beaches. Crystals, charms and gemstones cling to straps like sea urchins. The beautiful wave-like tiles of the [Ipanema beach] sidewalk that runs parallel to the sand are featured throughout the collection.” Check out those gorgeous jewel-toned sandals; perfect for the eco-minded fashionista at the beach or around town!

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The Colorful Sea collection will support the TAMAR Project—a Brazilian marine conservation organization protecting the five endangered species of sea turtles that inhabit the Brazilian water. TAMAR is an abbreviation of the Portuguese  Tartarugas Marinhas or Sea Turtles.

Celebrating its 30th year in 2010, the internationally recognized TAMAR Project is one of the most successful socio-environmental efforts in marine conservation. Over the past 30 years, the organization has released nearly 10 million baby turtles into the ocean off the east coast of Brazil. Check out this adorable video in honor of the organization’s anniversary:

Photos used with permission from Emanuel Gomes, Grendha Shoes Corp.
Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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