A chair with pop


Plastic is fantastic. We do so much with it, I couldn’t possibly enumerate the different ways in which we use plastic in our everyday lives. But as helpful and useful as it is, it can be quite harmful to the environment. Both in the way it’s made and how it’s discarded. But this ingenious collaboration of two icons is an excellent example of green design!

Ever wonder where your recycled plastic beverage bottles end up? Sometimes they’re made into sports jerseys. And other times, they’re reborn into something more iconic. Made from 111 recycled plastic Coke bottles, the 111 Navy Chair is the result of a unique collaboration between Emeco and Coca-Cola, and it’s available exclusively at Design Within Reach. The chairs are available in a refreshing pop of colors.

When you recycle a plastic bottle, you’re doing something good. When you recycle 111 of them, you’re doing something great. Help your bottle become something extraordinary again.

“The goal of the 111 Navy project was to alter consumer behavior by illustrating the value of rPET with beautifully designed and everyday products – ultimately encouraging more recycling.”

The 111 Navy Chair is based on the original 1006 Navy Chair, designed by Emeco for the U.S. Navy, which first appeared in 1944. Today, the chair is made of 80% recycled aluminum. To create the 1006 Navy Chair, Emeco invented a 77-step process to satisfy the military’s need for lightweight, corrosion-resistant chairs for destroyers and submarines. In the process, the company invented a method to make aluminum three times stronger than steel, and a chair so durable that it has an estimated lifespan of 150 years. The new 111 Navy Chair was designed to have the same attributes of the original aluminum version: strength, durability and comfort.

“The 111 Navy Chair is a reflection of our commitment to sustainability, constant innovation and originality in design. This latest addition to our line of rPET licensed merchandise underscores the fact that Coca-Cola bottles are valuable recyclables. It is another step in our vision to recover and reuse all of our bottles and cans.” Kate Dwyer, Group Director, Worldwide Licensing, The Coca-Cola Company

The chairs made their fashionable debut during the 2010 Salone Internazionale del Mobile, one of the top furniture trade shows in the world held April 14-19.

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Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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